Nadia MaxwellNZ Herald·24 Jun, 2026 05:00 PM3 mins to readUnrealistic standards that plagued girls are now hitting boys. Gen Z voices reveal what’s in their feeds as experts unpack the dangerous messages shaping masculinity.
Looks. Money. Status. This is the playbook of the manosphere – an online community of male influencers who promise the cheat codes to becoming a successful man. In episode two of the Herald’s new online video series Under the Influence, director-producer Nadia Maxwell discovers how the manosphere is spreading unchecked










