SF Fire Credit Union Appoints Robert Kassab President and Chief Executive Officer
75-Year-Old Bay Area Institution Taps Proven Financial Leader to Guide Its Next Chapter
SF Fire Credit Union, one of the San Francisco Bay Area's most storied financial institutions, announced the appointment of Robert Kassab as its President and Chief Executive Officer. Kassab, who has served as the credit union's Chief Financial Officer and most recently as Interim CEO, will lead the organization as it builds on 75 years of community service and pursues an ambitious strategy for growth and member impact.
Founded in 1951 by San Francisco firefighters, SF Fire Credit Union has grown into a full-service, open-charter financial institution serving more than 72,000 members across San Francisco, San Mateo, and Marin counties, with three physical branches and approximately $1.6 billion in assets.
Kassab joined SF Fire Credit Union in 2022 as Chief Financial Officer, where he played a central role in strengthening the institution's financial foundation and positioning the credit union for long-term growth. His appointment as CEO follows a period of interim leadership, during which he worked closely with the Board of Directors to develop a strategic vision for the credit union's future.
