From digital wallets to crypto, LIFT is changing how South Africans pay for flights as consumer demand for faster and more flexible payment solutions grows.
South African airline LIFT has expanded its digital offering by introducing Apple Pay, Google Pay and cryptocurrency payments, giving travellers more flexibility when booking flights online.
The airline has become the first South African carrier to offer both Apple Pay and Google Pay directly through its website across mobile and desktop platforms, while also introducing cryptocurrency payments through Ozow.
The move forms part of LIFT’s broader strategy to simplify the travel experience by offering customers more choice in how they pay.
Cilliers Jordaan, Chief Commercial Officer at LIFT, said changing consumer payment habits were driving the expansion.
