A post from actor Trisha on Instagram
| Photo Credit: Special Arrangement
A birthday post by actor Trisha Krishnan sparked an unexpected Tiramisu frenzy across cities.The photograph, wishing actor-turned Tamil Nadu Chief Minister Joseph Vijay on his birthday, showed the pair surrounded by cake and three portions of tiramisu. The post quickly garnered 5 million likes on Instagram, 3.1 million shares and 53.8 thousand reposts.Dessert lovers were quick to identify the tiramisu as Hyderabad-based patisserie Concu’s signature offering. The mango vanilla cake came from Chennai’s Stubborn Baker Tanvi Bokaria, and the strawberry white chocolate cake from Chennai-based The Chef House.Within minutes of the post going up at approximately 7.30pm, stores in Hyderabad reported a surge of online orders for the tiramisu, especially at the Kondapur outlet. Startled at the sudden spike in orders for turamisu during mango season, the Concu team did some investigation and realised it was triggered by Trisha’s post. Although the actress, who has 9.7 million followers on Instagram did not explicitly identify the dessert in her post, fans figured it out from the packaging and began sharing screenshots, tagging Concu, and turning both the tiramisu and the patisserie into an online talking point, well beyond Hyderabad.
