Park Chang-sik, president of the Korea Foundation for International Cultural Exchange (KOFICE), speaks during an interview with The Korea Times at the foundation's headquarters in Mapo District, western Seoul, Tuesday. Courtesy of KOFICE
For Park Chang-sik, president of the Korea Foundation for International Cultural Exchange (KOFICE), a public institution under the Ministry of Culture, Sports and Tourism tasked with promoting two-way cultural exchange between Korea and the world, the 2026 MyK FESTA is not just a concert. It's an experiment in turning the K-pop fandom into a sustainable, two-way cultural economy.
Now in its second year, MyK FESTA is a four-day K-culture festival combining K-pop concerts, business showcases and exhibitions, running from June 25-28 at KINTEX and SONO Calm GOYANG in Goyang, Gyeonggi Province.
Organized by KOFICE and hosted by the culture ministry, the event brings together top K-pop acts, hundreds of Korean lifestyle and content companies and international buyers under one roof, free of charge.
Visitors browse corporate booths at MyK FESTA at Olympic Park in Seoul, June 19, 2025. The four-day festival, organized by the Ministry of Culture, Sports and Tourism and the Korea Foundation for International Cultural Exchange (KOFICE), drew K-pop fans, content creators and international buyers for a mix of concerts, panel discussions and business networking. Courtesy of KOFICE
