Coinbase Global Inc. (NASDAQ:COIN) CEO Brian Armstrong said innovators should expect intense public backlash and criticism when trying to build new technologies, arguing that "make the future better" often comes with widespread misunderstanding and hostility.

Founder Warns Of Intense Backlash

On Tuesday, in a post on X alongside a video interview, Armstrong said founders should stay focused on long-term vision rather than online reactions.

"For some reason, many people will hate you for even trying to make the future better," he wrote.

He advised leaders to "stay focused on your vision, and don’t focus on comments or articles about you. Find good people around you that can give you valuable input instead."