Obsessions
Pharrell Williams blended surf culture, tailoring and Louis Vuitton’s travel heritage for spring-summer 2027 menswear, staging the collection beneath a towering wave in Paris.
A model wears a creation as part of the Louis Vuitton men's Spring Summer 2027 collection presented in Paris, France, Tuesday, June 23, 2026. (AP Photo/Aurelien Morissard)
24 Jun 2026 08:21AM
Pharrell Williams sent Louis Vuitton’s dandy surfer at star-filled Paris Fashion Week over a giant curling wave Tuesday, closing the opening day of menswear shows with a glass-walled camper, a moonlit set and a collection that put clothes ahead of spectacle.A moon rose overhead, stars were visible above the runway, and beneath them came the wave: a barrel built tall enough to swallow the show.It rose from a sandy outdoor set, spraying mist into the heat and giving the evening’s surf fantasy a practical appeal.The front row had its own stars. Jeremy Allen White, Charles Melton, Future, Missy Elliott, Lola Young, Coco Jones, Quavo, Victor Wembanyama, Jackson Wang, BamBam and Finn Bennett were among the guests.Out of the wave walked Williams’ surfer — sun-bleached, salt-worn and tailored for somewhere between shore and city.For Louis Vuitton’s spring-summer 2027 men’s collection, surfing supplied the wardrobe: wetsuit textures, patched outerwear, weathered denim, beaded bombers, logoed surfboards and tailoring loosened by travel.
