TL;DR: We launched Tarotas, a tarot reading app, in five languages (Czech, Slovak, Polish, English, German) on a single domain. Each market behaved completely differently. Here is what the data showed us about multi-locale growth.
When we started building Tarotas at Inithouse, the plan seemed straightforward: one product, five languages, one domain. Czech as the base, then Slovak, Polish, English, and German. Same cards, same readings, same UI. Just translated.
What we did not expect: each locale acts like a separate product.
The setup
Tarotas is a tarot card app where you draw a card and read a calm, generic interpretation. No fortune telling, no sign-ups, no paywall. 78 cards across five languages, all on tarotas.com with language detection.
