Meta Platforms Inc. (NASDAQ:META) CEO Mark Zuckerberg has directed a small team to create a standalone app similar to Polymarket and Kalshi, the New York Times reported Tuesday, citing two employees with knowledge of the plans.
The app, known internally as “Arena,” would likely run on a video game-style points system rather than real money, though the company reportedly has not ruled out cash betting later.
CNBC separately confirmed the project with a source familiar with the plans.
Why Zuckerberg Wants In
Meta has reach that the competition could only dream of. It can put Arena in front of 3.56 billion daily users.
