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Every year when Amazon Prime Day rolls around, I tell myself I’m not going to get sucked into the hype. It’s incredibly easy to get overwhelmed by all the flashing discounts and even easier to end up buying things for the sake of it.But there’s one exception where you always get maximum value for your dollar: Amazon’s own tech lineup. I've been reporting on these sales for years, and, to be honest, even I was surprised by how low some of these prices have dropped (I'm looking at you, Blink Video Doorbell).If you want to upgrade your setup without blowing your budget, I've done the digging for you. Here are 11 genuine device steals starting at just $12. And be sure to check out our Prime Day deals live blog for up-to-the-minute discounts.Quick LinksShop all Alexa deals at AmazonAmazon Smart Plug: was $24 now $12Blink Mini 2: was $39 now $12Blink Video Doorbell: was $59 now $23Amazon Echo Dot: was $44, now $34Fire TV Stick 4K Max: was $59 now $34Blink Outdoor 4 Floodlight Camera: was $99 now $34 Echo Spot: was $79 now $44Blink Outdoor 4 XR: was $169 now $58Echo Show 5: was $89 now $59Echo Show 11: was $219 now $149Kindle Colorsoft Bundle: was $367 now $244Top Amazon DealsThe Tom's Guide Savings Squad is busy finding the best products for less this Prime Day! Follow Tom's Guide on Google News and add us as a preferred source to get all the latest. Alternatively, you can read our content on the Tom's Guide app available now for iOS and Android.