Jaguar is diving headfirst into its electric future with the Type 01—a massive, battery-powered luxury sedan designed to take on the likes of Bentley and Rolls-Royce. Unfortunately for Jag, the rollout of its next EV hasn’t exactly been met with unanimous praise.
The internet bashed the concept for its Minecraft-like design and the automaker’s, let’s say, unorthodox marketing approach. Regardless, Jaguar pushes on with its new Type 01, revealing its name just a few months before prototypes hit the street. An official debut is scheduled for later this year.
Ahead of what might be Jaguar’s most important debut in the company’s more-than-100-year history, I wanted to speak to the man who spent more than 20 years leading the company’s design department and get his thoughts on Jaguar’s new look and direction.
Jaguar Type 00 Concept
Photo by: Jaguar
