Breitling Is One of Four Maisons Joining Watches and Wonders in 2027

Watches and Wonders just keeps getting bigger.

The world’s largest watch fair, which runs like clockwork in Geneva every April, will return next year with an even more impressive lineup that includes three new luxury watchmakers.

The 2026 edition was one for the books, with a record 66 houses showcasing their latest novelties to around 60,000 visitors in Geneva and nearly 1 billion online. Collectors, journalists, and celebrities from across the globe came together for major launches and world premieres. Standouts ranged from the Patek Philippe 50th Anniversary Nautilus to the Rolex Oyster Perpetual 28 to the Parmigiani Fleurier Tonda PF Chronograph Mystérieux. (You can check out our editors’ picks from Watches and Wonders 2026 here.)

Breitling is one of four maisons joining the Watches and Wonders lineup for 2027.

Breitling