Glance and Samsung Unveil Agentic Commerce Experience on Millions of U.S. Smart TVs

Partnership transforms the living room screen into a personalized, AI-powered Shopping Destination

Glance, InMobi’s consumer technology company, is launching a first-to-market agentic commerce experience across millions of Samsung smart televisions in the United States. The integration built on Glance’s proprietary AI platform runs natively on Samsung's Tizen OS, turning the living room screen into a generative-AI-powered, interactive shopping experience.

Glance’s proprietary platform enables two-way, interactive shopping on the TV. Viewers create personalized shopping feeds and virtual wardrobes, and explore fashion, accessories, and lifestyle products without a smartphone or a secondary device. Interaction is handled through voice and remote, reducing friction at the precise moment when consumer attention and inspiration intersect.

"Samsung has always believed the television is more than just an entertainment device–it’s the centerpiece of the home,” said Maya Harris, Vice President of Business Development and Strategic Partnerships for Samsung. “Glance's agentic shopping experience brings that belief to life, meeting consumers in moments of inspiration with personalization and intelligence that only this screen can deliver. We're proud to welcome Glance to our ecosystem and are looking forward to deeper integrations with our platform."