Anthony Lau, executive director of the Hong Kong Tourism Board, speaks during a press conference at the Westin Josun Seoul, Tuesday. Korea Times photo by Baek Byung-yeul
The Hong Kong Tourism Board launched a new global marketing campaign named and signed a strategic partnership with the Korea Association of Travel Agents (KATA) in Seoul, Tuesday, to boost bilateral tourism and attract more Korean travelers.
The new marketing initiative, named “Only in Hong Kong,” focuses on highlighting Hong Kong's distinctive cultural blend, year-round large-scale events and lifestyle activities to encourage travelers to experience the city through a deeper, more emotional perspective.
To drive this growth, Hong Kong's official tourism agency plans to expand its seasonal festivals, launch new events and use the newly opened Kai Tak Sports Park for international sports matches and concerts.
To accommodate travel demand from across Korea, the tourism board is expanding its promotional efforts beyond Seoul by holding another event in Busan, Thursday.
