Yandex Go Launches in Istanbul
Yandex Go has officially launched its ride-hailing service in Istanbul, expanding competition in Türkiye’s digital taxi market alongside platforms such as BiTaksi, Uber and iTaksi.
The service, operated by Yandex Türkiye, already serves İzmir, Antalya, Ankara, Mersin and Adana. With Istanbul joining the network, Yandex Go now operates in six Turkish cities.
The company will work with licensed taxi drivers and use artificial intelligence-based route planning, vehicle dispatching and driver-passenger matching technologies. According to Yandex, the system is designed to shorten passenger waiting times and reduce empty mileage for taxi drivers.
Yandex also announced a $100 million investment to expand its mobility operations in Türkiye.
