The next major competitive advantage in agriculture will not only come from better farming techniques or expanded export markets, but from how effectively the industry uses data and AI-driven intelligence to make faster and smarter decisions, argues the writer.
Jaco Ferreira
South Africa’s fruit export industry has long been recognised as one of the country’s most sophisticated agricultural sectors, but a new wave of artificial intelligence (AI) technology could soon redefine how growers, exporters and supply chains operate.
The next major competitive advantage in agriculture will not only come from better farming techniques or expanded export markets, but from how effectively the industry uses data and AI-driven intelligence to make faster and smarter decisions.
South Africa is already in a strong position globally, but AI can significantly improve forecasting, planning and collaboration across the entire fruit export value chain. We already have a world-class fruit industry. The question now is how technology and AI can help us operate even smarter and more efficiently.
