AS Watson Launches brand lab to Turn Retail Scale into a Data-driven Brand Growth Engine

HONG KONG SAR -

Media OutReach Newswire

- 22 June 2026 - AS Watson Group has launched AS Watson brand lab, a data-driven brand creation and scaling platform designed to systematically identify, develop, and grow brands across its global retail ecosystem. Built on the company's integrated O+O (Offline plus Online) capabilities, extensive distribution network, and deep consumer insight from over 180 million loyalty members, the platform transforms how brands are brought to market - enabling both the creation of new propositions and the rapid scaling of brands across multiple markets with speed, discipline and consistency.

Over the past two years, AS Watson has introduced more than 4,800 new brands and brand extensions across its network, underscoring the scale of its brand development activity.

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