The newest installment of the movie that made Pixar a powerhouse and Steve Jobs a billionaire just secured the biggest opening weekend in the history of the Toy Story franchise.
Just over 30 years after the original movie was released, Toy Story 5 amassed a staggering $312 million for its opening weekend, toppingToy Story 4’s $238 million debut in 2019.
The newest film, which follows Woody and Buzz Lightyear as they battle a shiny new tablet for the attention of their owner, Bonnie, has already trumped its eye-popping budget of $250 million.
Another $100 million worth of marketing costs means the film is not yet profitable. But if its opening weekend is any indication, Toy Story 5 is set to break records.
Since the first film was released in 1995, the franchise has driven $16 billion in revenue to Disney, which bought Pixar in 2006, thanks in part to retail sales for consumer products, games, and publishing, which add to the franchise’s massive box office receipts.
