Live shopping platform Whatnot integrates directly with Shopify to help sellers expand into new channels and manage inventory and operations more efficiently.

Live commerce is becoming one of the fastest-growing channels in e-commerce. Last year, Whatnot surpassed $8 billion in live sales. The platform is adding more than half a million new users every week as it expands across categories.

Tom Verrilli, Whatnot's chief product officer, said that as that channel matures, businesses are looking beyond static storefronts to drive more sales and build stronger buyer relationships. Live selling lets buyers see products handled in real time, ask questions, and make purchasing decisions in the moment.

He noted that such interactions build trust, increase conversions, and move inventory faster. Verrilli added that Whatnot sellers generate roughly 10 times more sales volume than sellers on other major marketplaces.

"Whatnot built the recent integration specifically for Shopify's high-demand live shopping moments where inventory can move extremely fast," Verrilli told the E-Commerce Times.