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As ABC faces multiple proceedings in front of the Federal Communications Commission, led by chairman Brendan Carr, the network is going public in a major way, launching a campaign that will urge viewers to support it in its fight with the regulator.
The campaign, which is debuting its first spots during The View today and will run across the network’s owned and operated station footprint on Monday, include a spot urging View fans to weigh in on the investigation related to whether the show qualifies as a “bona fide” news program, and a spot focused on each local station, given the FCC‘s move to review their broadcast licenses. The spots will also run on digital platforms.
“The View has welcomes your favorite guests for nearly 30 years. Now the FCC wants to control who is allowed to appear on the show. Tell the FCC to let the viewers decide,” the View spot states, notably opening with a clip featuring the legendary broadcast journalist and The View creator Barbara Walters.
Watch:
