Nothing announces new product series B
| Photo Credit: Special Arrangement
Nothing has announced a new product series know as ‘B’ following the success of its ‘A’ series. The London-based tech company sells premium smartphones in the number series, apart from having phones in mid and mid-premium segment with letter ‘a.’“The B Series builds on the success of the A Series by expanding into a new segment, while maintaining a clear product hierarchy,” wrote Akis Evangelidis, the co-founder and India President of Nothing on X, formerly Twitter.He wrote, “What does (b) stand for? Nothing. It’s simply a continuation of our naming system. Numbers represent generations, while letters indicate different product segments.”In the post he describes, “The A Series has been our best-selling smartphone line, bringing the best of Nothing’s design innovation while focusing on the features that matter most.”“The A Series remains our most premium line below our flagship products, which doesn’t carry a letter designation. This avoids overusing suffixes and provides a clearer naming structure as the portfolio expands. Hope this is clear,” he explained.Nothing is expected to launch the first product under the series ‘B’, probably Nothing Phone b, in July. Published - June 22, 2026 06:35 pm IST
