“You can see already Haiti are playing with a back five, and that in itself makes it a bigger challenge for Brazil. The fact they have set out in a single pivot in a three-midfield has been really good decision-making from Ancelotti.”We’re into another pointless hydration break at the World Cup, but one pundit is filling the time on UK broadcaster ITV with some genuinely interesting analysis.“What he has been able to do with Danilo is every time balls have come inside to (Bruno) Guimaraes, (he) has taken the Haitian left centre-back out of position.”Cue clip.“See Guimaraes’ starting position? Dragging the centre-back out, not even to get on the first pass, then Danilo looking to come into the underlap.”Let’s be perfectly honest, if this was Wayne Rooney’s analysis of Brazil versus Haiti, everyone would be raving about how far he’s come as a pundit. If this were a Spanish guy called Pep, we’d be using it as evidence for why he’s one of the best managers around.Get free access to the most comprehensive World Cup coverage in The Athletic appBut because it was Emma Hayes — the head coach of the U.S. women’s national team (USWNT) — the reaction is… well, let’s just say that if you search for clips of Hayes’ analysis on ITV’s social media channels, you don’t have to scroll down far to find the misogynists out in full force.One of the less aggressive critics observes that she is simply “saying stuff that any football fan with the most basic knowledge knows”, which is an odd way to describe one of the most successful women’s coaches of modern times, with more than a dozen major honours plus an Olympic gold medal to her name.The backlash has been depressingly predictable, as have the memes of Hayes standing with an ironing board or making a cup of tea (yes, ITV’s studio does look like a kitchen, which wasn’t exactly very well thought through, but that’s not the point).Emma Hayes has made the World Cup’s hydration breaks tolerable (ITV Sport)That said, seeing Neanderthal misogynists go nuts online is also part of the fun, because any right-minded human being who you or I would wish to converse with (we trust you, Athletic reader) can, at a basic level, see Hayes’ delivery is authoritative and engaging, while football fans can surely appreciate her insightful analysis.This is not the first time Hayes has been on UK screens for a major men’s tournament — then then Chelsea Women manager was part of ITV’s coverage of the European Championship five years ago, too — but she feels like the standout pundit.