That's not a marketing failure — it's a time and friction problem. Writing for Bluesky means staying under 300 characters. X is 280. Dev.to wants 150–400 words with a code block. Mastodon is 500. Track which angle you used last week so you're not repeating yourself. Now multiply that by four platforms, every week, for every project you maintain. Nobody does this consistently, so most tools die quietly.
I built marketing-pipeline to handle the recurring mechanics of distribution so I don't have to.
Onboarding a project is one command:
marketing onboard --name my-tool --repo owner/repo --kind mcp-server
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