It certainly pays to be a WAG these days, with the wives and girlfriends of footballers becoming as famous and recognised as the players themselves. Many - including the likes of Victoria Beckham, Coleen Rooney and Abbey Clancy - have set up their own businesses and are earning millions based off their own superstardom.And it seems entrepreneurial savvy runs in such circles, with the latest generation of women cheering on the England squad set in very career-driven roles and side hustles.While some have more traditional jobs - including Arsenal player Eberechi Eze's wife Naima Corbin, who is a nurse, and Mia McClenaghan, Reece James's girlfriend, who is a software engineer - others dabble in a myriad of roles.It includes Manchester United player Luke Shaw's entrepreneurial partner, who runs her own clothing and accessory brand, and midfielder John Stones' wife, who founded her own beauty studio.Elsewhere, Arsenal star Bukayo Saka's fiancée Tolami Benson has had crowds in awe at her stadium fashion, but as well as being a style influencer is also a PR communications professional. And while Jude Bellingham has made waves for his impressive goal at last week's World Cup game against Croatia, his romance with influencer Ashlyn Castro has sparked nearly as much curiosity; with the model known for her social media influence, where she has 675,000 followers.Speaking to the Daily Mail, publicity expert Ana Vilhete said today's WAGs can make a killing on social media alone.'England's WAGs are making a fortune through fashion and lifestyle brand partnerships because brands are desperate to place their clothes on them and products on their socials because all eyes will be on them,' she explained.'The wellness industry is big business now so you will have noticed WAGs like Lucia Loi promoting products linked to shower routines.'The wags of yesteryear dominated through exclusivity and mystery. Today's WAGs can generate up to and over £100,000 per post to promote products in ways which feel inclusive.'Ashlyn Castro Real Madrid's Jude Bellingham is in a relationship with American influencer and model Ashlyn Castro, 28 The social media is no stranger to the public eye, and has also previously dated US basketball colossus Terance Mann and has also been linked to A-listers such as Michael B Jordan. Pictured with Jude last week Real Madrid's Jude Bellingham is in a relationship with American influencer and model Ashlyn Castro, 28.The social media star is no stranger to the public eye, and has also previously dated US basketball colossus Terance Mann and has also been linked to A-listers such as Michael B Jordan.However, her influencing career was in the works long before she could be seen cheering Jude on in the stands. She has more than 675,000 followers on Instagram, and an additional 253,300 on TikTok. As well as showing off her impressive looks and jet-setting lifestyle, Ashlyn has also partnered with brands like Clarins and worked alongside beauty giants including Pretty Little Thing, Charlotte Tilbury and NARS.She has even brushed shoulders with A-listers in a music video, starring in DJ Khaled's music video for 'Popstar' in 2021. Olivia Naylor Olivia is a beautician specialising in eyebrows and permanent makeup and runs the Olivia Naylor Clinic and also the Brow and Blade Academy Manchester City's John Stones is married to entrepreneur Olivia Naylor, with the pair tying the knot in 2025Manchester City's John Stones is married to entrepreneur Olivia Naylor, with the pair tying the knot in 2025.She is a beautician specialising in eyebrows and permanent makeup and runs the Olivia Naylor Clinic and also the Brow and Blade Academy.The Olivia & Zenara Naylor Clinic has 37,600 followers on Instagram, boasting impressive results and a combined 16 years of experience in eyebrow specialists. The clinic also offers anti wrinkle treatments, lip blush and tiny tattoos. Olivia has also founded Moosh, a children's clothing brand.Ellie Alderson Ellie boasts an impressive 88,500 followers on Instagram, which also includes a ShopLTK link, meaning she is able to earn affiliate commissions Aston Villa's Ollie Watkins tied the knot with Ellie Alderson in May 2025. They got engaged the summer before whilst on holiday in ItalyAston Villa's Ollie Watkins tied the knot with Ellie Alderson in May 2025. They got engaged the summer before whilst on holiday in Italy.Ellie boasts an impressive 88,500 followers on Instagram, which also includes a ShopLTK link, meaning she is able to earn affiliate commissions. This means that if followers purchase her ensembles via the links, Ellie could earn a commission of anywhere between five to 30 per cent.Lucia Loi Lucia has 132,000 Instagram followers, and has included shoutouts to brands including Cosmetic Consult, Alo, Dr Dennis Gross, MooGoo and The Inkey List Marcus Rashford and Lucia Loi first started dating when they were pupils at Ashton on Mersey school in Greater Manchester at the age of 15Marcus Rashford and Lucia Loi first started dating when they were pupils at Ashton on Mersey school in Greater Manchester at the age of 15.She has been seen supporting Marcus at football games over the years, including during the 2018 World Cup in Russia, and has been seen in the stands at the 2022 FIFA World Cup in Qatar.Lucia, who worked as an account executive for Manchester firm Sugar PR, is thought to have graduated in Advertising and Brand Management with first-class honours. A LinkedIn page under her name says she attended Manchester University from 2014-2017.Lucia has 132,000 Instagram followers, and has included shoutouts to brands including Cosmetic Consult, Alo, Dr Dennis Gross, MooGoo and The Inkey List. In 2021, the high school sweethearts briefly split, but in January 2022 confirmed they had reunited. Marcus popped the question to his significant other at a lavish villa in Hollywood after they shared a meal at celebrity seafood restaurant Catch LA while on a romantic trip in May 2022.He confirmed the news on Instagram, posting an image of the pair embracing as they stood atop a bed of white roses in front of a heart-shaped archway.'It was extremely romantic. They celebrated afterwards with a group of close friends - including his United teammate Jesse Lingard,' a source told The Sun.Another source said: 'All involved are thrilled at the recent news of the engagement,' and spoke of Lucia's influence on the Premier League star, who has received plaudits for his charitable work off the field.The childhood sweethearts parted ways in June 2023 as the relationship had ran its course. However, last summer the pair reconciled, with Lucia said to have joined Rashford as he settled in Spain. Tolami Benson Last year, it was announced that Tolami would be represented by United Talent Agency. Pictured in December In November 2025, Bukayo Saka confirmed his engagement to his long-term girlfriend Tolami BensonIn November 2025, Bukayo Saka confirmed his engagement to his long-term girlfriend Tolami Benson.The Arsenal star asked the love of his life to marry him on a romantic date in a fancy London hotel.Saka, 24, and Benson, 25, a senior planning executive, are believed to have started dating back in 2020 and largely keep their relationship under wraps.The pair went public with their relationship at the 2022 World Cup in Qatar when they were pictured embracing in the stands in Doha.Since then, fans have had a few snippets of them together. Benson was again cheering Saka on from the stands at Euro 2024 – there was even a kiss after England's 0-0 draw with Slovenia in June 2024.At England's 1-0 win over Serbia at the tournament, she wore a custom-made leather biker jacket emblazoned with '87' - the same number that Saka wore on his jersey as he broke into the Arsenal senior side in 2018-19.Across Tolami's social media accounts, while there are plenty of references to Arsenal, including friendships with fellow Premier League WAGS including Ben White's wife Milly and Leandro Trossard's wife Laura, there's little sign of the footballer.She is originally from Hatfield, Hertfordshire and studied public relations and media at Birmingham City University.She has previously worked on the shop floor at Harrods but has been in PR for a number of years.Last year, it was announced that Tolami would be represented by United Talent Agency.In a LinkedIn post, agent Beth Hatchett wrote: 'Tolami and I first met at the Brit awards back in March and I was instantly blown away by her approach to this industry and her goals for the future.'She is the media professional-turned it girl who garnered attention from the likes of British Vogue during the '24 Euros for her fashion-forward approach to sitting pitch-side.'With a notably private approach to her personal life, and a selective approach to her partnership work, Tolami was the creative genius behind the customised jacket during England's match against Serbia, with her flare for fashion design seen once again in her custom look for the British Fashion Awards with ASOS.'On her Instagram, there's plenty of glitzy photos of private jets and luxury resorts, and even a shot of the PR exec proving she's a genuine gunner on a rural shooting trip.Anouska Santos Anouska runs Treat Studios - an independent accessories and jewellery business - as well as setting up Treats Kids, a brand for children's clothing. Pictured with a phone accessory from her brand While he didn't make the England squad this year, Manchester United's Luke Shaw's wife is quite the entrepreneur Treat Studio's loungewear sets go from around £50 to £110, and especially popular are its colourful popsockets, which retail for £20While he didn't make the England squad this year, Manchester City's Luke Shaw's wife is quite the entrepreneur.Luke and Anouska have been together since at least May 2017 and regularly share holiday photo together. The couple live at their luxury £2.8 million Cheshire home with their children and have previously been seen throwing huge birthday parties for their kids at the property. Anouska runs Treat Studios - an independent accessories and jewellery business - as well as setting up Treats Kids, a brand for children's clothing.Treat Studio's loungewear sets go from around £50 to £110, and especially popular are its colourful popsockets, which retail for £20.She frequently posts about both ventures on her Instagram, where she has 84,900 followers.