When Amazon Web Services’ marketing chief first started experimenting with artificial intelligence agents, she was doubtful about her future.
"I myself had a moment of like, oh my gosh, am I useful anymore?" Julia White told Euronews Next at the VivaTech conference in Paris. After testing it out, she later felt relieved that the technology might strip away the tedious parts of her job.
This realisation is exactly why leaders need to get their hands dirty with AI, she said.
Full workflow reinvention
Experimentation is key, White said, adding that early AI adoption delivered modest but real productivity gains of 10 to 30% as AI was layered onto existing workflows. But the bigger breakthroughs only came after throwing out the old playbook.
