This Morning star Alison Hammond has created a new product to honour the memory of her late mum Maria, who passed away in February 2020 following a battle with liver and lung cancer. She's raising funds for the British Liver Trust11:13, 22 Jun 2026Alison Hammond has been showered with praise from fans this week for a 'lovely' tribute to her late mum Maria. The television presenter's mother Maria died in February 2020 after a battle with liver and lung cancer. This Morning star Alison, 51, publicly shared the devastating news on Valentine's Day (February 14 2020), revealing that the family had laid her mother to rest the day before in a beautiful ceremony.‌Maria, who hailed from Guyana, South America, shared an incredibly close bond with Alison. The star frequently described her mum as her "best friend" and biggest supporter who loved joining her at showbiz events.‌Clothing brand Scamp and Dude revealed on Instagram this week that Alison has teamed up with them to create one of their 'Swag Bags with Purpose'.‌The charitable scheme features collections of multi-use pouch and beauty bags co-designed with well-known faces to raise funds for various charities.Content cannot be displayed without consentAlison, from Birmingham, has created a leopard print collection to raise money for British Liver Trust, inspired by her late mum's love of the pattern.‌Scamp and Dude posted online: "For Alison, her Swag Bag with Purpose is personal. She's one of the warmest humans on the planet, and she'll be donating to British Liver Trust in loving memory of her mum."British Liver Trust are the UK's leading liver health charity working to improve liver health for all and supporting those affected by liver disease or cancer. Thank you, Alison."The presenter also revealed the inspiration behind her choice of design, saying: "The reason I went for leopard print is because my mum literally wore it everywhere-leopard print glasses, leopard print shoes, leopard print dresses.‌Content cannot be displayed without consent"She was obsessed with leopard print, to the point where she's kind of made me a little bit obsessed by it. And that's why when I came and started working with you, the leopard is so heavily featured. My mum would have been all over this."A £10 donation to the charity will be made for every bag purchased.‌Other well-known faces taking part in the campaign include Alison's fellow This Morning star Kate Lawler, who is supporting the Motor Neurone Disease Association, and David McCall, who is raising funds for the Brain Tumour Research Campaign.The loss of Alison's mother hit the star particularly hard, as it ushered in a period of devastating double grief. Just four months after her mum's passing, her father also died in Jamaica in June 2020.When Alison secured her permanent Friday hosting role on ITV's This Morning later that year, she described the career landmark as deeply "bittersweet". The much-loved daytime programme had always been a fixture in their family home, making it all the more heartbreaking that her mother wasn't there in person to witness her remarkable achievement.Article continues belowAlison has spoken candidly about still feeling her mother's spiritual presence and even hearing her voice. In a subsequent interview, she jokingly recalled how her mum had promised to always watch over her before she passed – to which Alison cheekily responded: "Thank you mum, but not all the time, not when I'm with a bloke!".Alison has also channelled her experience of losing her mother into her creative endeavours, dedicating her debut novel, Bombshell, to her mum, and crafting a lead character who similarly finds her way through life following the loss of her mother.