Mary Tierney considers herself a type A personality. “I’m highly organized and I’m not a fan of clutter,” said the part-time administrator for a law firm.
“I always thought maybe they would come back,” Tierney said. “That’s how much I loved the store. There is no other store around that is comparable.”
Redemption has come for the Bed Bath & Beyond believers.
The chain’s once-ubiquitous blue-and-white coupons are worth something again. The turn of events is providing the ultimate vindication for the die-hards who held on to the coupons long after that made any sense.
At the opening of the first stores in Nashville this past fall, staff handed out coupons at the door. “People took selfies with them,” said Amy Sullivan, president of the retailer’s parent company. “One woman said, ‘I never thought I’d see one of these again.’” Another woman brought a Ziplock bag full of old coupons.
