Jun 22, 2026 – 5.00amBack when Tommy Fleetwood was making his professional debut as a 19-year-old golfer at the 2010 Czech Open, he’d assess his performances in the most simple way. “Originally, I’d see my strengths and weaknesses just by watching other players and comparing what they did,” he says. “You always had a sort of vague awareness of what you’d have to work on. But over the last few years, the analysis and statistics have got so much more acute and intense.”Technological advances have accelerated that development. Players now use high-speed cameras and motion-capture systems to analyse their swings in 3D, with AI-powered software identifying flaws and offering specific tweaks. Launch monitors can calculate the distance of each drive and the specific angle of a club’s face at the point of impact. GPS tech can spit out the exact yardage and elevation to every green. “It’s become a much more personal game where you’re just so focused on your own statistics, your own analysis – everything has become more self-imposed,” Fleetwood says.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Luke BenedictusContributorLuke Benedictus is the Financial Review’s watch writer.Fetching latest articles