Need to knowMcDonald's is making a major change and it has not been well received by some fans of the fast food chain13:22, 20 Jun 2026(Image: mbbirdy via Getty Images)Need to know: McDonald's ends deal after 15 yearsMcDonald's is ditching its popular Wrap of the Day deal from restaurant menus after 15 years.From July 14, the £2.49 offer will only be available through the McDonald's app under a new promotion called "Get Any Wrap in the App". Customers ordering at tills or kiosks will be forced to pay full menu prices ranging from £4.49 to £5.79.The move has sparked disappointment among some customers online. One Reddit user wrote: "BOYCOTT BOYCOTT BOYCOTT," while another said: "Well, it was the only reason I went to McDonald's so....."A McDonald's spokesperson said: "From July 14, our new 'Get Any Wrap in the App' offer will enable customers to redeem any wrap for £2.49, any day of the week, on the McDonald's App." They added the change would give customers "more flexibility to choose their favourite wrap on any day they'd like it."The new app-only deal will run between 11am and 11pm daily, with customers limited to one redemption per day. Unlike the previous offer which featured a different wrap each day, diners can now choose any wrap they fancy for the same price.The change comes just weeks after McDonald's also modified its Food for Thoughts survey promotion, which previously offered a burger-and-fries meal for £2.99 but now provides free items only when customers spend £5.READ THE FULL STORY: McDonald's confirms major change in UK branches from July 14 as fans say 'no way'
McDonald's change in UK branches from this week after 15 years
McDonald's is making a major change and it has not been well received by some fans of the fast food chain
McDonald's UK shifts Wrap of the Day (£2.49, 15yr) app-exclusive from July 14; in-store customers now pay full prices (£4.49–£5.79). Forced app migration enables customer profiling and dynamic pricing by channel—a pattern increasingly adopted in consumer platforms and QSR loyalty ecosystems.









