The Shanghai International Film & TV Market is launching a new dual-venue format at the Shanghai Exhibition Center this year, with separate spaces for international company pavilions and a dedicated arena pairing Chinese content sellers with buyers from major markets including the U.K., France, Brazil, and Canada.
The international pavilion brings together institutions from Thailand, Russia, Saudi Arabia, South Korea, Brazil, and Spain, with programming centered on foreign production showcases and location promotion for Europe and the Middle East. The Chinese promotion venue will host matchmaking sessions organized by category – films, drama series, and microdramas – alongside international industry salons and cultural tourism route promotions.
Chen Guo, managing director of Shanghai International Film & TV Events Center, says the TV forum programming this year will center on facilitating global content deals. “This themed forum will bring together decision-makers from major global platforms for in-depth dialogues on the latest market trends, core purchasing needs, and diverse collaboration opportunities,” she tells Variety. “Together, they will explore new paths and possibilities for Chinese stories, including microdramas, to ‘go global.'”
