Earlier this week, the streaming giant struck a deal with TF1, France’s largest television network. The arrangement provides all Netflix subscribers in France with access to TF1’s channels and on-demand programming. It is the first time Netflix has entered an agreement with a traditional broadcaster, rather than licensing or creating its own content.
While the deal surprised some analysts, Netflix CEO Greg Peters said in a media interview that the company plans to pursue similar partnerships moving forward. The CEO stated that partnerships with traditional TV operators fit with Netflix’s current growth strategy.
Netflix’s Next Move
In the interview, Peters dismissed recent reports that claimed Netflix is looking to acquire Canada’s Lionsgate Studios (LION). Speculation has been swirling around what Netflix’s next move might be after the company failed in its efforts to acquire both Warner Bros. Discovery (WBD) and Roku (ROKU).
Peters dismissed recent media reports that suggest Netflix is looking to gain market share and scale through an acquisition. Rather, the streaming service is sticking with its current strategy that focuses on providing subscribers with a strong slate of content, said Peters.
