Ms Prae says Instagram has evolved from an emerging social platform to reach the mainstream.
Meta has positioned Instagram as a driver of Thai digital economic growth, highlighting the platform's growing influence in commerce, creator monetisation and cultural engagement as businesses increasingly seek new avenues for expansion.Instagram reaches 80% of Thailand's Gen Z population, while also attracting more than half of users across the Millennial, Gen X and Baby Boomer demographics, creating a broad, high-value audience for advertisers and content creators.
According to Prae Dumrongmongcolgul, country director of Facebook Thailand, Instagram has evolved from an emerging social platform into a mainstream convergence of new content, consumer purchases and creator-led businesses.
As consumer behaviour shifts from passive social media consumption to active product discovery, Instagram has become Thailand's leading platform for brand and product exploration, she said.
According to Meta, Thai Instagram users utilise the platform to search for products and follow brands, underscoring its growing role in the purchase journey.
