Cadbury has added a new flavour to its Dairy Milk range, and shoppers are already calling it the perfect UK summer treat. But what does it taste like, and where can you buy it?14:01, 19 Jun 2026I tried new Cadbury flavour shoppers are 'running' for in hot weatherMelted chocolate isn't ideal when temperatures rise, and as Britain braces itself for another heatwave, sweet-toothed shoppers will be hoping for something with greater staying power than a typical chocolate bar.‌That's why Cadbury enthusiasts have been getting excited about a brand new bar that they suggest chilling in the fridge, as it apparently tastes superior that way, making it ideal to enjoy during a heatwave.‌With UK temperatures forecast to reach as high as 33 degrees in the coming days, there's good reason people are rushing to get their hands on the new Strawberries and Creme Frappe Cadbury Dairy Milk bar. It features the beloved dairy milk chocolate, packed with a cream layer combined with strawberry-flavoured rice pieces, offering a 'refreshing twist on a classic' flavour.‌Perfectly suited to the summer months and conjuring up images of tennis and sun-soaked afternoons, this flavour is certain to please chocolate enthusiasts across the nation.They wrote on their website: "Perfect for the summer season, put this bar in the fridge and enjoy outside in the sun."‌On social media, when New Foods UK revealed the bar, eager fans declared that they "need" to try it, saying they were going to pick it up at the earliest opportunity."This will be nice," someone else predicted. Another agreed and said, "omg yummy".How does the new Cadbury Strawberries and Creme Frappe bar taste?And they're spot on! It genuinely is the ideal summery chocolate bar. The strawberry notes aren't overpowering, and the rice pieces throughout provide a delightful crunch without being excessive.‌I'd certainly choose it over a standard bar of Dairy Milk during the warmer months.It's utterly scrumptious. Similar to Marvellous Creations bars, it delivers something rather more thrilling and distinctive than your typical chocolate bar offering, which means the sensory pleasure of consuming it is wonderful.Usually, I'm not the type of person who'd refrigerate chocolate bars, as I reckon it makes them slightly too firm, and sometimes fridges appear to strip the flavour from things. I'd typically remove a sandwich at least an hour beforehand, for instance.‌However, it seems this chocolate bar and the fridge are perfect companions, and it was practically designed for refrigeration. Without chilling, the consistency feels off, and consequently I'd absolutely suggest you consume it the way Cadbury envisaged.Where to purchase the new Cadbury Strawberries and Creme Frappe chocolate barThat said, what those eager to try the confectionery ought to know is that only particular outlets currently carry the product.The chocolate can be purchased at selected Iceland, Morrisons and Food Warehouse branches at the moment, with costs varying according to location.Article continues below"I had one yesterday, and it's so delicious," another person commented, and I couldn't agree more!Will you be trying this new flavour? Let us know in the comments...