Photo credit: amazon.inHisense has expanded its premium television portfolio in India with the launch of the E8S 144Hz ULED Mini-LED TV series. This new lineup comes right after the U7SE series made its way in via offline retail, and now the E8S looks aimed at people who want premium viewing stuff but mostly through online platforms. In general the E8S series mixes Mini-LED visuals with AI picture tweaks, plus immersive audio and gaming-minded features that are meant to feel more responsive. It’s being offered across several screen sizes, and the TVs will be sold only via major e-commerce platforms. In other words, it’s part of Hisense’s plan to bring advanced display tech to a broader slice of online-first buyers in India, even if they’re not shopping at traditional stores.Focus on Mini-LED Picture QualityAt the heart of the E8S series, Hisense is leaning on its ULED Mini-LED tech, and the pitch is that it delivers better contrast, deeper blacks and sharper image clarity. The sets use Full Array Local Dimming, so brightness can be controlled across multiple zones, which is supposed to help with depth and detail in different moments of a scene. There’s also Hi-QLED Colour, designed for better colour accuracy and overall visual output.Hisense says that the pairing of Mini-LED backlighting with higher brightness helps content look closer to what the creator had in mind. The TVs come in a slim unibody design that tries to get you more screen immersion, while still fitting into modern living spaces without looking too bulky.Gaming and AI-Powered PerformanceFor gaming, the E8S range is positioned as a friendly option, especially because it has a native 144Hz refresh rate. That should mean smoother motion and less blur when gameplay gets fast. The display side is powered by the Hi-View AI Engine, which is Hisense’s in-house processor that adjusts picture quality, contrast, and colour settings on the fly.The 85-inch model gets the more advanced Hi-View AI Engine Pro, and that’s claimed to push image clarity and fine detail even further. As per the company, the processor keeps analysing the content so the viewing experience improves continuously. Basically, AI processing plus the high refresh rate is meant to work for both entertainment and gaming use.Audio and Smart FeaturesBut it’s not just the picture. The E8S series also leans into sound that feels more immersive. There’s a built-in subwoofer, tuned with Devialet, aiming to give deeper bass and fuller sound, without forcing users to add external audio gear. The smart side is handled by the VIDAA Smart OS, which provides access to smart entertainment features through a quick and reliable interface.Other included tech covers Pantone-validated Hi-QLED Colour, HDR10+ Adaptive, Dolby Vision IQ, and Filmmaker Mode. There’s also an AI RGB Light Sensor that automatically adjusts picture settings based on the room lighting. And for control, there’s hands-free voice support so users can interact with the TV using voice commands.Company Strategy and Market PositioningOn the launch, Pankaj Rana, CEO of Hisense India, said the good response to the U7SE series showed that Indian consumers are increasingly looking for premium technology, but still at prices that feel approachable. He added that the E8S series carries that idea into the online market by combining Mini-LED picture quality, AI-based optimisation, gaming strengths, and immersive sound.Rana also said the company stays focused on getting advanced tech into more Indian households, regardless of where people decide to buy. The launch, he suggests, also highlights how important e-commerce channels have become for growth inside India’s premium TV segment.Comparison: Hisense E8S vs TCL C6K vs Lumio Vision 9FeatureHisense E8STCL C6KLumio Vision 9Display TechnologyULED Mini-LEDQD Mini-LEDQD Mini-LEDResolution4K UHD4K UHD4K UHDRefresh RateNative 144HzNative 144Hz60HzLocal DimmingFull Array Local DimmingPrecise Dimming ZonesLocal DimmingColour TechnologyHi-QLED ColourQLEDQuantum Dot (QDEF)ProcessorHi-View AI Engine / ProAiPQ Pro ProcessorBOSS ProcessorHDR SupportHDR10+ Adaptive, Dolby Vision IQDolby Vision IQ, HDR10+Dolby Vision, HDR10, HLGAudioBuilt-in Devialet-tuned subwooferONKYO 2.1 Audio System24W Quad Driver SpeakersSmart OSVIDAA OSGoogle TVGoogle TVGaming Features144Hz, Low Latency144Hz, VRR, AMD FreeSyncALLMAvailable Sizes55", 65", 75", 85"55", 65", 75"55"Starting Price₹57,990Not mentionedNot mentionedPricing, Availability and OffersThe Hisense E8S ULED Mini-LED TV series will come in 55-inch, 65-inch, 75-inch, and 85-inch sizes. It begins with an introductory price of ₹57,990. The TVs will be sold only through major e-commerce platforms like Amazon and Flipkart. To help people switch over Hisense is also listing No Cost EMI options up to 18 months.Early buyers can get a special launch discount tied to the inaugural programme. The company says these offers are meant to make upgrading into a premium Mini-LED television experience easier for consumers who are shopping online.end of article