`I do consulting. Like most people who sell a service, I know I should be active on Reddit and LinkedIn — finding people with the problem I solve and being genuinely helpful. I never do it consistently, because the manual loop is miserable: search, scroll, judge relevance, figure out what to even say, repeat.
So I tried to automate the boring parts with a Claude Code skill. And the first version taught me something that reframed the whole thing.
The bug that wasn't a bug
My first runs surfaced ~10 posts that all matched my topic — and were almost entirely other consultants posting sales content. Competitors. Not a single actual buyer.
It took me a minute to see why, and it's obvious in hindsight: keyword search returns whatever is published about a topic, and what's published is supply-side. Search "leadership consulting" and you get people selling leadership consulting. The people who actually need it never type that phrase — they type the pain:
