Writing for an audience that views you as a linguistic role model poses a serious challenge to us, men and women of the press. It means we cannot be too careful.

You may be easily pardoned by your associates in a WhatsApp group irrespective of the recklessness and semi-literacy you display. Why, what you share in your group is considered a “household” matter.

Scribbling for a mass communication outlet is, however, something else. One has to pay to pick up your paper at the newsstand. For that reason alone, one expects from you, not just a good story, but also blameless language.

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