A new award celebrating Europe's most influential marketing leaders is set to make its debut at the Cannes Lions International Festival of Creativity on 22 June, with a shortlist drawn from some of the continent's biggest and most exciting brands.
The European CMO of the Year award, with Euronews among its industry partners, aims to recognise the chief marketing officers excelling at what they do.
The shortlist spans 29 names from across the continent - from household giants like LEGO, Ferrari, Coca-Cola and L'Oréal, to newer-wave brands like Klarna, Gymshark and Revolut.
"Marketing is a growth engine for companies, enabling innovation and playing a key role in long-term success," said Florian Haller, CEO at Serviceplan Group. "Digitalisation and data-driven strategies impact value creation measurables and clearly show the significant contribution CMOs make to businesses. With the European CMO of the Year, we are giving this achievement a prominent platform across Europe."
To make the cut, candidates needed to have held their CMO role for at least two years and held strategic responsibility for marketing across a minimum of four European countries.
