A promotional poster for "Korea Craft Week" / Courtesy of Ministry of Culture, Sports and Tourism
Korea is launching an ambitious cultural initiative aimed at transforming its local heritage into a vibrant driver for regional tourism, leveraging its ancient artisanal traditions to stimulate local economies.
The Ministry of Culture, Sports and Tourism, in tandem with the Korea Craft and Design Foundation, launched "Korea Craft Week 2026" on Friday. Running through June 28, the ninth edition of this national festival spans 10 cities across five regional hubs, presenting more than 450 cultural events designed to weave traditional artistry directly into the fabric of everyday life.
The policy marks a distinct shift toward sustainable, stay-based travel. By reinterpreting local histories through a modern artisanal lens, officials hope to inject economic vitality into provincial destinations facing demographic challenges.
This year's primary focus settles on Buyeo, an ancient fortress town in South Chungcheong Province. The government has effectively turned the entire village of Gyuam-myeon into an open-air theater of heritage. Visitors can wander through the "123 Sabi Craft Village," engage in hands-on workshops and purchase seasonal goods at a bustling market nestled along the historic Baekma River. To encourage prolonged stays, organizers have introduced "Craft Learncation" packages alongside travel discounts in collaboration with national rail services.
