Agentic marketing AI startup Gradial grabs $65M in fresh funding
Seattle-based startup Gradial today revealed it has raised $65 million in a Series C round of funding to accelerate the development of its agentic artificial intelligence operating system for marketing.
Today’s round was first reported by Axios and led by Insight Partners, bringing the startup’s valuation to $675 million. Existing backers including Madrona Ventures, VMG and PruVen Capital also took part in the round, which brings the company’s total amount raised in the last 16 months to $110 million.
While most software companies are racing to integrate AI agents into their existing products, Gradial, officially known as Panorama Artificial Intelligence Corp., believes it can provide more value by focusing on the gaps between those tools. It’s developing a layer of agents that can execute work across the various marketing tools that organizations already use, believing that this is superior to running separate bots trapped in each one. Chief Executive Doug Tallmadge (pictured right, alongside Chief Technology Officer Deip Kumar) told Axios that Gradial is “competing to be the AI glue that makes it all work together and makes it delightful for the marketer and super efficient.”
