For many affluent individuals today, wealth management is no longer just about growing, protecting and managing assets. Many now lead global lives, building businesses across borders, investing in international markets and travelling frequently for work and leisure.As their lifestyles become more interconnected, expectations of their banking relationships are evolving as well.In response, Standard Chartered is expanding beyond traditional financial services to offer experiences, networks and privileges that complement its clients’ ambitions and interests.Initiatives such as A Seat, Beyond are part of this broader effort to deepen client relationships through exclusive access to wealth expertise, networks and experiences.James Lye, head of Global and Singapore International Banking at Standard Chartered, explains: “Affluent clients today are increasingly global in how they live, work and manage their wealth. As a leading wealth manager, we want our client engagement to reflect that global mindset and go beyond the products and services we provide.“Programmes such as A Seat, Beyond can help build stronger relationships with clients over the longer term.”Bartlett (second from left) with Standard Chartered’s James Lye, head of Global and