News
The week’s league and sports marketing news.
by Leslie Blount June 18 2026
New York Knicks NBA Championship
During the Knicks championship parade in New York City, Ring Pop will run digital out-of-home placements across the city with “championship-coded copy” such as “Did it in Five” and “Bling Bong” set against black and white photography featuring hands brandishing its team-colored offerings. The brand will also be sampling the orange and blue pops along the parade route, delivering the sweet message that “no matter the team or the fan, anyone can wear a ring.”
