FIFA House to Debut in New York City Ahead of FIFA World Cup 2026 Final
The first-ever FIFA House will open its doors in Manhattan setting a new benchmark for event Houses and stakeholder engagement at major global sporting events
The iLUKA Collective, the agency behind brand experiences at 19 Olympic and Paralympic Games and six FIFA World Cups, will deliver the project in conjunction with FIFA and Levy
The announcement marks iLUKA’s first major delivery since joining the Lyvera Group, the sports and entertainment portfolio powered by Levy and Compass Group
The iLUKA Collective and FIFA have officially launched FIFA House, a first-of-its-kind destination experience opening July 16 – 19 in New York City.
