VSCO, the app best known for its film-like photo filters, is making a play for professional photographers, and pitching it squarely as a shot at Adobe.
On June 17 it launched Studio Pro, an iOS editing app built for high-volume work like weddings, events and school photography. Its headline trick is batch editing: apply a look across up to 100 photos at once, plus a Style Match tool that copies the colour and tone of a reference image onto a whole set.
A macOS version is due later this year, and the app is free to download.
The bigger move is the bundle. Later this month VSCO will launch VSCO One, a $500-a-year subscription that ties together its editing app, client galleries, a portfolio site builder, a booking and invoicing workspace and more.
The pitch is to replace the patchwork of separate tools, and separate bills, that working photographers currently stitch together.
