RIYADH: The Kilmitain event held at Misk in Riyadh on June 16-17 gave creative industry leaders and participants a platform to exchange ideas and learn tangible skills through workshops and panels.
The intersection of the creative and social responsibility sectors in the Kingdom continues to evolve as artists, government, and nongovernmental organizations come together for mutual benefit.
Princess Noura bint Saud bin Naif Al-Saud, the founder and CEO of Rukun and co-founder of AlMashtal, highlighted the impact of creativity on cultural and social transformations, and underscored the art of storytelling as a means for incorporating culture and social causes into the creative industry.
She told Arab News: “It is an industry that is built on connection, whether it’s within the collaboration of the entities or individuals working in it, or connecting with the rest of humanity because it’s all about telling a story.”
She founded Rukun as a design studio, and it has since evolved into a cultural systems and infrastructure design platform working across research, strategy, program architecture, and sector development.
