Watch & Sea Beauty CEO Courtney Adeleye Named Official Beauty Advisor for CURLFEST® 2026
Watch & Sea Beauty CEO Returns to the Cultural Stage That Helped Shape a Generation of Black Beauty Entrepreneurs
Courtney Adeleye, entrepreneur and CEO of Watch & Sea Beauty, has been named the Official Beauty Advisor for CURLFEST® 2026, marking a full-circle moment for one of the beauty industry’s most influential founders.
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Nearly a decade ago, Adeleye attended CURLFEST® as CEO of The Mane Choice, the haircare brand she scaled to more than $100 million in sales within six years. Standing on the festival lawn with her two young daughters beside her, she witnessed thousands of women proudly celebrating textured hair, beauty, and identity in a way that left a lasting impact on her personally and professionally.
