WOBURN, MA / ACCESS Newswire / June 18, 2026 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today that U.S.-based plumbing and heating distributor with a large, multi-category product catalog serving contractors, installers, and design professionals has selected HawkSearch to power product discovery within its Unilog eCommerce platform. The win highlights the accelerating adoption of AI-driven commerce solutions in the B2B distribution sector, and marks the first customer secured through Bridgeline's partnership with Impaqx.
The plumbing and heating distributor is undergoing a full eCommerce redesign and selected HawkSearch early in the process to establish a scalable foundation for search, merchandising, and product discovery. The opportunity progressed from initial engagement to signed agreement in just 32 days, reflecting strong demand for AI-powered product discovery in complex B2B environments.
AI-Powered Product Discovery for Complex B2B Commerce
The plumbing and heating distributor manages a large and complex catalog spanning over one million SKUs across multiple product verticals. HawkSearch provides advanced, AI-powered capabilities designed specifically for B2B commerce, including:
