A customer scans a QR code to pay for vegetables at a stall participating in the government’s Thai Chuay Thai Plus co-payment scheme at a fresh market in Thon Buri, Bangkok on June 1. (Photo: Chanat Katanyu)
Thailand’s average household income declined in 2025, while lower-income households increasingly relied on financial assistance, according to several research institutions.The latest study by SCB EIC, a research centre under Siam Commercial Bank, reveals that the average household income in 2025 stood at 28,308 baht per month, a 2.5% decrease from the previous surveyed figure of 29,030 baht in 2023.
This marks the first decline in six years, primarily driven by a 4.8% contraction in earned income, reflecting the fragility of the labour market and the concentration of household income among high-income households amid a slowly recovering economy over the past several years.
The EIC analysis is based on the 2025 Household Socio-Economic Survey conducted by the National Statistical Office (NSO), which covered 57,600 households nationwide.
The study also found that Thai households are relying more heavily on financial assistance, particularly those in lower-income segments.
