GenAI has the capability to increase sales velocity by 30-50% in the real estate sector by converting leads into bookings faster, and it can also reduce land-to-launch cycle times by 20-30%, according to real estate industry body Credai and EY. As per the analysis, 18% - 20% reduction in cost is expected by eliminating last-minute purchases while there could be 3% - 10% saving in cost through saleable area optimization.These possibilities stem from AI-driven customer intelligence, automated design workflows and predictive project monitoring, signaling a shift from scale-driven operations to a more intelligence-led approach to real estate.Experts said that early adopters could experience strong operational benefits, including 20-50% improvement in workforce productivity, 20–50% lower customer acquisition costs, and decision cycles that may compress from months to weeks or days.“GenAI is fast becoming central to value creation and competitiveness, making inaction a growing strategic risk. We see GenAI-led transformation unlocking 2–3X enterprise value within the short to medium horizon,“ said Chaitanya Seth, Partner - Real Estate practice, EY-Parthenon India. The EY Parthenon- CREDAI report said that such advancements have the potential to reshape how developers assess feasibility, plan projects, manage construction and engage with customers. “The next phase of growth in Indian real estate will be driven not only by scale, but increasingly by intelligence, speed and the ability to make better decisions across the project lifecycle. The findings of this report suggest that Generative AI has the potential to significantly improve sales velocity, accelerate project launches and enhance productivity across multiple functions, making it a significant opportunity for the sector,” said Shekhar G. Patel, President, CREDAI. In addition, it can help in reduction in deal evaluation time by 50%, 20-50% increase in workforce productivity and accelerate launch timelines by 20%-30%. “Over the next decade, GenAI will equip the industry to unlock significant enterprise value by systematically unlocking latent efficiency and growth across the value chain, particularly at its most persistent pain points. Shorter cycles can do more than just pull revenue forward; they will reduce uncertainty and allow developers to operate with shorter planning horizons, which has historically been rare in the sector,” the report said. The report highlights that GenAI could add US$14–17 billion to the sector’s Gross Value Added (GVA) over the next seven years, equivalent to a 3 – 4% uplift in real estate value. At a broader macro level, GenAI could contribute US$359–438 billion to India’s GDP by 2030, translating into an additional 5.9–7.2% impact on the national economy.The report also finds that GenAI can cut deal evaluation time by ~50%, reduce land‑closure turnaround time by 30–35%, and enable 2.5× more deals to be evaluated through automated feasibility modelling, seller assessment and Internal Rate of Return (IRR) / Return on Investment (ROI) scenario generation.