Tartan Army drinks Boston bars dry as Scotland fans spark beer boom [Courtesy]
Scotland's return to the FIFA World Cup after nearly three decades is proving a boon for Boston's hospitality industry, particularly beer sellers.
The influx of Scottish supporters, known as the Tartan Army, has triggered a surge in beer consumption across the city, with several establishments reporting record sales during the opening days of the tournament.
Boston Beer Company, brewer of Samuel Adams, told NBC its Downtown Boston Taproom temporarily ran out of its flagship Boston Lager after demand far exceeded expectations.
Fans reportedly consumed about four times the volume usually sold during a busy four-day holiday weekend.
