CMA tells Google that search rankings must be fairer and more transparent, after businesses complain of unexpected changes
The UK’s competition regulator has ordered Google to provide increased transparency and fairness in its search rankings, after businesses complained of changes without sufficient notice.
A voluntary API that Google provides for exporting users’ data will also now become legally binding.
The Competition and Markets Authority imposed a conduct requirement for Google to operate a “fair ranking” for its search results.
Image credit: Brett Jordan/Unsplash
‘Fair and transparent’
UK orders Google to make search more transparent for businesses
UK orders Google to improve transparency for search services
Google ordered to improve search ranking transparency in UK
UK orders Google to improve search transparency to boost competition
UK regulator sets out new rules on Google Search to boost competition
Brit competition cops order Google to make search rankings less mysterious
Google must ‘improve transparency and fairness’ of search results, says CMA
UK imposes rules targeting Google search fairness
UK regulator sets out conduct requirements for Google's search services - The Economic Times
Reino Unido estabelece novas regras para Google para ampliar a concorrência em buscas
